The website "Ken and Ben" is an attempt to parody toymaker Mattel's efforts to create a viral campaign centered on Barbie getting back with her (now ex-)boyfriend Ken ... by introducing "Ben" into the mix. The website has Ben saying, "So Barbie wants my doll Ken back, but he is really head over heels in love with me, Ben Collins. So help me win Ken back!"
What do you think? Amusing? Creepy?