Dear Marriage Supporter,
In 1963, something happened that changed the civil rights movement.
For the first time, six major organizations working on civil rights issues came together to support what they called the "March on Washington" to demand the passage of pivotal civil rights legislation.
Many were opposed to it, including some prominent civil rights leaders, one of whom derisively labeled the effort the "farce on Washington." President Kennedy advised against it, telling them the march could backfire, setting back the cause of civil rights. But undeterred, these brave leaders ignored the naysayers, banded together and encouraged their followers to come to Washington to peacefully demonstrate in support of civil rights for all Americans.
And come they did, from throughout the nation, an estimated 250,000 of them. There were a number of speakers that day, including several prominent leaders from the Catholic and Protestant faith communities.
It was on this historic day in 1963 that a young black preacher representing the Southern Christian Leadership Conference grabbed the assembled masses with his clear and soaring oratory, capturing not only the moment, but the essence of the cause:
"I have a dream," Martin Luther King, Jr. said, "that my four little children will one day live in a nation where they will not be judged by the color of their skin but the content of their character. I have a dream..."
It was, indeed, on that remarkable day when one of the most impactful speeches in the history of our nation was delivered despite warnings, pleadings and admonitions not to speak, not to march.
My friends, it's 1963 in the fight for marriage. And it is time we march.
I can't promise you that we will have a historic speech like Dr. King's "I have a dream" speech, nor can I promise you 250,000 people will come to Washington, but I can promise you this: we will march for a true and just cause, for the civil right of Americans to enjoy the benefits of natural marriage, the union of one man and one woman, the foundation of society and the cradle of civilization.
And I can also promise that this year's march could be as important to the cause of marriage as the 1963 March on Washington was to the cause of civil rights.
Please help us make this critically important march a success by giving a donation right now.
Remember, right now, thanks to a generous donor, we have a matching gift challenge . . . so every dollar you give will be matched, doubling the impact of your gift!
It's funny how advocates of redefining marriage have tried to steal the mantle of the civil rights movement to pursue their dangerous and damaging agenda.
We're proud of the African American leaders like Rev. Bill Owens who have decried any attempt to equate gay ‘marriage' with civil rights. Indeed, it is us who support traditional marriage who are fighting for the civil rights of children to have a mother and a father who are married.
We urgently need your help to make the 2015 March for Marriage a success. You see, this is our last, best chance to demonstrate to the justices of the United States Supreme Court that the American people are opposed to redefining marriage and will not sit idly by while the elite and unaccountable judges rip marriage from the social foundations of society.
The March for Marriage is set for Saturday, April 25th which is within days of when the Supreme Court is expected to hear oral argument on the cases before them that will decide the legal status of marriage.
This case could prove to be the Roe of marriage, or it could be a great win for us. We are fighting hard, and we urgently need your help to be successful.
The March for Marriage could be as important to the cause of marriage as the March on Washington was for the civil rights movement. There are definite similarities.
Some in our movement are naysayers, claiming nothing we do will make a difference. Others say that we won't raise the money from you and others to mount a successful march. Still others say that people won't take time out of their busy schedules to march even though they agree with us.
We respect all people in the movement to preserve marriage, but we are moving forward boldly, in faith, trusting that you and other supporters of marriage will be there at this critical time. Now is not the time to be timid or dissuaded by the doubters; now is the time to stand and be counted, and to march!
Marriage Supporter, we need your support with an immediate financial contribution. The costs of mounting this kind of event are significant — over $500,000 for things like renting buses, security, staging, sound equipment, communications, signage, sponsorships, etc. Dozens of people are involved in staffing such an event.
Please make a generous gift today so that we can mobilize thousands of people to come to DC on April 25th to march for marriage, our most important social institution, the bedrock of society and the foundation of family formation.
We also ask you to make plans to come to DC to join us on April 25th. Perhaps you can organize a busload of people from church to join you. And if you are too far from DC to attend, we will have a great addition to this year's march — a virtual march where you can show your support and have your presence counted. We'll have more info on that in the next few days and weeks.
Thank you for your consideration. We need your help today. It's my dream that you will stand with us at this critical hour, and that with God's help we will make a difference and help preserve marriage for our nation, and for future generations.
Brian S. Brown
PS — I need to hear from you right away to know that I can count on your support. This is our moment when we can capture the attention of the nation, and the Supreme Court, to show them that the American people want marriage preserved and protected. The moment is here...we must act while we still can.