The San Francisco Chronicle profiles the President of Mission Public Affairs and a close ally of NOM:

To supporters of same-sex marriage, Frank Schubert's name inspires a chill.

Few political consultants are as personally associated with their advocacies as Schubert, 56. The nationally lauded Sacramento strategist masterminded California's Proposition 8 and is guiding every similar ballot campaign to ban same-sex marriage, including measures before voters this fall in Washington, Maine, Minnesota and Maryland.

To Brian Brown, president of the National Organization for Marriage, which supports marriage as between a man and woman, Schubert "gives people hope that they're not alone."

... Schubert is feared not only because he wins - voters have defeated same-sex marriage measures 32 times, including some campaigns led by him - but because he is able to seed doubt in swing voters with ads that show how legalizing same-sex marriage would affect children.