Julie Forster with the Pioneer Press:

Earlier this month General Mills came out in opposition to Minnesota's marriage amendment ballot measure. Now supporters of the proposed amendment have launched a boycott of General Mills, imploring consumers to dump their Cheerios, Yoplait, and the myriad other products the Golden Valley manufacturer makes and markets.

The National Organization for Marriage said Tuesday, June 26, that it is initiating a protest of General Mills and has launched a website with an online petition in response to General Mills taking a public position on the amendment, which seeks to preserve Minnesota law that defines marriage as the union of a man and a woman.

The website, dumpgeneralmills.com, said it had gathered more than 8,000 signatures by Tuesday evening.

"We'd like (General Mills) to step back and say they respect the views of all of their customers and employees," said Jonathan Baker, director of the Corporate Fairness Project for the National Organization for Marriage. "Eating Cheerios for breakfast shouldn't have to be a moral choice about marriage."

Well past 10,000 and counting...