Glenn Stanton of Focus on the Family:

"...Gay activists have conducted their focus groups and message-testing and realized there is one message that works better than all others. In fact, the gay magazine OUT explained in the mid-1990s that the phrases "marriage equality" and "freedom to marry" were "actually something that activists began using on the advices of a Los Angeles PR firm, based on how well they believed it would play in the heterosexual mainstream."

The genius is that while the average American might not personally like the idea of same-sex "marriage," they are hard-pressed to offer meaningful reasons for why it shouldn't be adopted in society. Compound this with the very deliberate and widespread accusation that opposition to same-sex "marriage" and parenting is tantamount to hate-filled bigotry at its worst and back-woods ignorance at its best. With that gambit, this movement has really accomplished something. Show of hands: Who wants to be seen as hateful or ignorant?

But here is the truth. Same-sex "marriage" advocates have largely gained their ground through deception, emotional manipulation and diverting the public's attention away from the thousands of scientific studies that tell us healthy child-development requires the two different models of human parents: mothers and fathers. They have manipulated us by high-jacking civil rights language for their own narrow purposes. And as a result, millions of boys and girls will be subjected to intentionally motherless and fatherless families for no other reason than to fulfill the desires of adults who want such radical homes." -- The Baptist Press