The Des Moines Register Caucuses blog:

Mitt Romney’s first campaign advertisements in Iowa this election cycle – a batch of oversized postcards – say he’s “the strongest Republican to beat Barack Obama.”

One says Romney will “protect our values.” So-called “values voters” – conservatives who oppose abortion and same-sex marriage – traditionally turn out in force in Iowa to cast the first votes in the GOP nominating process.

... Romney’s Iowa mailer says:

“Pro-life: Mitt Romney believes that life begins at conception and opposes abortion.

“Pro-marriage: As governor, Mitt Romney fought against gay marriage in Massachusetts. He supports a federal amendment to define marriage as between one man and one woman.