Rick Santorum doesn't do gimmicks.
He doesn't have a catchy slogan that rings in voters' heads like a commercial jingle, he's not trying to sell a new book or movie while ostensibly campaigning, and he doesn't travel on a bus with a giant picture of his face painted on the exterior.
On the day when Herman Cain and Newt Gingrich square off against one another in a “modified Lincoln-Douglas debate” in Houston next month, Santorum likely will be hundreds of miles away, somewhere in Iowa, New Hampshire or South Carolina.
In a campaign that has seen underdog Republican contenders try to carve unorthodox paths to the White House, Santorum has gone about his campaign the traditional way.
He has spent the better part of the last year doing the unglamorous work of slowly but surely trying to earn the support of the early-state Republicans who often defy national narratives.
According to the Des Moines Register, Santorum has held 164 events in Iowa -- 74 more than Michele Bachmann, his closest competitor in that regard.