Following Target's decision earlier this year to institute a policy whereby biological men could on a whim gain access to bathrooms and changing rooms normally reserved for girls and women, NOM and other conservative groups launched a boycott of the store to let them know that this kind of ideological move was not only dangerous for its customers but also insulting and bad for business.
In the months since, with stories cropping up regularly of how the policy was backfiring, Target has definitely felt the pressure, and this week comes news that the store is at least beginning to see the errors of its ways. From the Chicago Tribune:
Target said Wednesday that it is preparing to spend $20 million in coming months to add single-stall bathrooms along with men's and women's restrooms in its stores, a move meant to accommodate shoppers concerned about the retailers' policy of allowing customers and employees to use the bathroom that corresponds to the gender they identify with.
The story goes on to note some of the staggering statistics of Target's reported sales and projections which show that the boycotts have had a serious impact on the store, as much as the corporate execs and the media would like to downplay this.
However, this move by Target is only a beginning of righting the wrong of enforcing a dangerous gender ideology that puts women and girls at least in a very uncomfortable and unseemly - if not dangerous - situation of needing to undress in front of members of the opposite sex. (You'll note that this new "accommodation" of single-occupancy facilities is ironically for those who feel uncomfortable being in such a situation with members of the opposite sex, rather than the small minority of those who don't identify with their own biological sex!)
So, we need to keep up the pressure!
If you still haven't pledge to "Say No To Target," we encourage you to do so today. It's working!