In The Local (Sweden's news in English):
Health authorities in southern Sweden are launching a public awareness campaign to encourage couples to have children sooner to combat the trend of women having their first child at an increasingly older age.
According to statistics, 15 percent of all western couples are experiencing fertility problems, but Giwcerman said that the number is probably higher than that.
And according to him, the woman’s age is a crucial factor.
... The institutions behind the campaign also want to send a message to politicians that they need to make it more attractive for Swedes to have kids earlier on in life.
... "We have spent a lot of time informing the public on how not to get pregnant, and now it seems that most young people today think that once the time feels right it will just work itself out," Giwcerman told SR.