Target is attempting to make peace with the gay community while also protecting its customers.
Andrea Chang surveys the situation in the Los Angeles Times, and notes the many olive branches Target has extended, including:
- Meeting with gay activist groups
- Coming out in public support of ENDA
- Posting a video to its Facebook and website touting the company's diversity bona fides
- Pledging to donate $500,000 to gay activist organizations this year
... but even that's not enough. Gay activists are demanding that Target give more of its money to gay organizations and support redefining marriage.
This all started because Target gave $150,000 to MN Forward's pro-business efforts which included supporting Republican Tom Emmer, who the gay activists groups didn't like.