"...the facts from the election returns don’t support the contention that marriage is a losing issue. First, it appears that supporters of gay marriage had vast resources to promote these ballot measures that swamped social conservatives, easily outspending supporters of traditional marriage. The Left managed to heavily market this issue not only to their base but also developed ads targeting Republicans, young people, and minorities with customized messages as to why those specific audiences should support gay marriage. Traditional marriage supporters had insufficient funds to effectively respond.
Second, in each of those four states, traditional marriage outperformed Mitt Romney and Republican candidates in general. Far from a drag on the ticket, traditional marriage received more votes than Romney in each of those four states. Thus, most citizens voting Republican/Romney also voted for traditional marriage, and also a sizable bloc of Democrat/Obama voters supported traditional marriage.
In the end two things appear clear within the context of how gay marriage is currently being discussed. The first is that there is a trend among young voters in favor of gay marriage. The second is that, given the narrow margins in these races, traditional marriage still wins when equally funded, but a large imbalance of resources for promotion and organizing to mobilize voters can give gay marriage a winning edge.
The looming question that America will soon face as a consequence of gay marriage is polygamy."