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Dear Marriage Supporter,

Welcome! Thank you so much for taking the pledge. You and more than 23,000 other Americans are standing up to General Mills and letting them know we think they should be selling cereal—not pushing gay marriage! Your help in sending this important message is greatly appreciated!

I'm Jonathan Baker, head of the National Organization for Marriage's Corporate Fairness Project. We launched the campaign so that you, as an individual consumer, could join thousands of your fellow marriage supporters in telling General Mills to back off from their assault on marriage. Individually we may not have much influence; but together we can make our support for marriage heard.

With your permission, I'd like to share with you the latest developments in this campaign, recent news items and stories from people like you who are making their voices heard. (You can opt out of these news updates anytime you like—simply go to the bottom of any of our emails and click unsubscribe.)

Supporting and defending marriage is a joint effort: we cannot do this alone. We need your help to spread the word to your friends, family, and community. Toward this end, we will include in each newsletter one idea of an easy action that you can take to spread the word of the protest.

Let me share with you part of the story of one supporter who has joined her fellow citizens in protesting outside General Mills' corporate headquarters. Her full letter was published in the Minnesota Star Tribune.

Recently, I was one of the many protesters outside the General Mills corporate offices and spoke to the company's vice president of communications. I asked why a company like his would ever come out with a statement against the marriage amendment. His response was that the issue had been thought about for some time. My view is that when the media asked the company to state its position on this issue quite often, then monthly, then weekly, the company succumbed to the pressure and made this uninformed statement.

...So many people in this democracy believe in the strong foundation of a marriage between a man and a woman; it is incomprehensible that a large company that markets many of its products to children would choose this position.

A company should be interested in a good product and sales. It can make all the cereals and products it wants, but if there are no buyers, it will fail. General Mills, please choose mother, father, children in the future.

What you can do to help:


Tell your spouse, your children, or your best friend about how General Mills is opposing traditional marriage, and encourage them to join you in signing the pledge.

Thank you so much again for caring about God's vision of marriage! We look forward to your continuing help in our work to support marriage and hold public corporations accountable for their assault on the family.

The National Organization for Marriage Education Fund is a 501(c)(3) organization, gifts to which are deductible as charitable contributions for Federal income tax purposes.


  1. sandra
    Posted July 23, 2012 at 7:03 pm | Permalink

    The gays represent about 10% of the population so why piss off the rest of us.

    You have lost me as a customer.

  2. Skooter McGoo
    Posted July 23, 2012 at 8:00 pm | Permalink

    Marriage licenses are issued by the state, not the church. No religion is necessary for a marriage to be legal, valid or recognized.

  3. Jesop Ash
    Posted July 23, 2012 at 8:08 pm | Permalink

    One question, Skooter...what did people do before marriage licenses were invented?

  4. John Noe
    Posted July 23, 2012 at 8:12 pm | Permalink

    Good to see the decent people of Minnesota standing up for marriage.

  5. AnonyGrl
    Posted July 23, 2012 at 8:36 pm | Permalink

    Ooh. All 35 people at that protest are going to make a big dent.

  6. Barb Chamberlan
    Posted July 23, 2012 at 10:54 pm | Permalink

    Drive-by commenters notwithstanding, 23K+ is a great start. No doubt there are many more who have dumped GM and not signed the pledge.

    My daughter loves the store brand Cheerios and locally produced products we're now buying. And we're saving a lot of money.

    Kudos to the good folks of Minnesota.

  7. Daughter of Eve
    Posted July 24, 2012 at 2:13 am | Permalink

    True, Skooter. But irrelevant as to what defines it as an institution. The real debate is how to distinguish between the marriage relationship, and non-marriage relatioships.

  8. Darlyne Dolap
    Posted July 24, 2012 at 3:38 am | Permalink

    I am so proud to be in Canada where we truly have the right to be whomever we want to be and live under a law of acceptance and tolerance. I am also grateful to not live under the political brainwash of a Republican party and backward Conservative viewpoints. Democracy is just an idea in the USA. If Americans truly believed in Democracy, then they would allow every American the right to be accepted for who they are and not come under fire in their work place, in their schools, and in their neighbourhoods. So go ahead and boycott General Mills and the GAP and GM and Ford... there is a market for them in Canada and Internationally. With an estimated population of 311 Million people living in the USA today, 23,000 Americans standing up in favour of anti-LGBT-anything is really quite a small measly dent. Do any Americans remember the Holocaust? Or Black Slavery? Your attitude towards LGBT individuals and their rights is simply history repeating itself. Think about. I am proud to be Canadian, and not a brainwashed Conservative.

  9. Carlos
    Posted July 24, 2012 at 8:03 am | Permalink

    23K, that is about .0075% of the US population. Doesn't sound like much support to dump GM.

  10. Good News
    Posted July 24, 2012 at 10:05 am | Permalink

    “The Joy of Life Parade”,
    coming to a town near you.
    Celebrating the man-woman committed union.
    Celebrating the human-species in its completed form.

  11. Paul Mc
    Posted July 24, 2012 at 1:36 pm | Permalink

    DoE, BArb, Good news, can anyone address the point that 23k signers in the first month of boycott can't hurt a $10bn company?

    What number would you say would really make the GM CEO stand up and take notice?

    FYI- usually, the majority of petition supprters on social media sign up in the first few weeks. It is easy to plot the DumpStarbucks petition and see that current 50/day signers is not going to be effective.

    Do you think NOM should spend your money on these boycotts?

  12. Randy E King
    Posted July 24, 2012 at 2:12 pm | Permalink

    Paul Mc,

    Can you please tell the class what the acceptable number of lost customers is...?

    My understanding is that businesses are created to generate revenue; not animosity. If you were a shareholder would you appreciate hearing your trustee’s tell you that they only lost 23k customers in a given month?

    Let’s say they stop the bleeding at 23k. That 23k represents $10 a head per month, just on staples; which equates to $230k per month, $690k per quarter, and $2.76(M)illion each year.

    Now do you truly believe these 23k has no influence over any of the people they meet 356 days a year; that they live in a bubble...?

    If so; I have a shiny new bridge up for sale in New York City that just may be of interest to you.

  13. Spike H.
    Posted July 24, 2012 at 9:53 pm | Permalink

    And #8 is how trolling is done, folks! Nice use of liberal code words. I'm proud that she's Canadian too, eh. We've got enough enemies in the States already.

  14. Son of Adam
    Posted July 25, 2012 at 5:16 am | Permalink

    "If Americans truly believed in Democracy, then they would allow every American the right to be accepted for who they are and not come under fire in their work place, in their schools, and in their neighbourhoods."

    Practice what you preach, Dolap. Here are but a few examples of those who have experienced the "acceptance" of SS"M" activism that the Canadian goverment now embraces.

    - Christian owners of a bed and breakfast in British Columbia have been ordered to pay around $4,500 in damages after they refused to rent a room to a homosexual couple.

    - Damian Goddard was fired from Rogers Sportsnet after having ‘tweeted’ in support of the true definition of marriage.

    - A Quebec homosexual activist group has launched a “registry of homophobic acts” with support and funding from the Quebec Government’s Justice Department.

    - Canadian gay marriage activists are threaten to go into schools to eliminate Catholic teachings about sexuality and family.

    - Canadian legislators debating a bill that would force Catholic schools to launch gay clubs.

    In Canada, it seems, "acceptance" and "tolerance" only applies to homosexuals.

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