NOM BLOG

Anne Sorock on the Age of Bullying Marketing

 

Anne Sorock of the Legal Insurrection blog pierces past the rhetoric:

"We’ve become accustomed to leftist agenda-ists using campaigns of intimidation and bullying to push their way into the public school system, museums, our churches and synagogues, and of course into the old guard media. Are consumer packaged goods the final frontier?

... Is it inclusive to introduce a highly politicized debate into a cookie’s branding, thereby opening up the opportunity to alienate a huge–if not majority–portion of your consumers? No, it is selective inclusion, a negation in terms, or as I call it, “Bully Marketing.”

As in the case of the McDonald’s happy meal toy in San Francisco, a small, relentless group of leftist activists intimidate large companies into embracing the carefully calculated leftist narrative of inclusiveness and tolerance, which really just means, promote their politics."

19 Comments

  1. OvercameSSA
    Posted July 18, 2012 at 11:30 am | Permalink

    You know what, we get what we ask for in this country as long as we continue to elect leftists in our legislatures, executives, and courts; as long as we allow the federal government to control our public schools and allow the leftist DoE indoctrinate our children with leftist ideology; as long as our federal government continues to fund leftist researchers and academics in our institutes of higher learning; as long as we allow the media (TV, film, news outlets) to promote leftist ideals.

    We lose not because of the radicals' tactics, per se; but because the radicals appeal to the leftist social mindset that has been drilled into the minds of the people over the last 50 years.

    If businesses are successful by marketing to homosexualists, then good for them for identifying their market and selling to it. It's up to conservatives to turn the mindset around so that leftist marketing would be unsuccessful.

  2. John Colgan
    Posted July 18, 2012 at 1:02 pm | Permalink

    So, NOM's alliance with Jitter's and Bliss coffee is, per Ms. Sorock's argument, an example of Bullying Marketing.

    What's the word for a group that decries a tactic when employed by others, but embraces it when employed by their own.

    Oh yeah hypocrisy!

  3. Barb Chamberlan
    Posted July 18, 2012 at 1:04 pm | Permalink

    Our votes must reflect our values, from school board to president. These petty little tyrants must go. Otherwise we're a country of sheep, content to be governed by idiots.

    Similarly, our purchases and investments must also represent our values. I've written Kraft to tell them why I'm selling my stock.

  4. Garrett
    Posted July 18, 2012 at 1:30 pm | Permalink

    I'll buy them from you, Barb!

  5. OvercameSSA
    Posted July 18, 2012 at 4:50 pm | Permalink

    More out homosexual congressional candidates than ever:

    http://www.buzzfeed.com/chrisgeidner/record-number-of-out-gay-candidates-run-for-congre

    If you want ss"m," elect these clowns. Wake up and stop the infiltration people!

  6. John
    Posted July 18, 2012 at 5:09 pm | Permalink

    Has the picture of the cookie threatened anyone?
    Has the picture of the cookie beaten anyone up?
    Has the picture off the cookie killed anyone?

  7. Timothy Kincaid
    Posted July 18, 2012 at 5:34 pm | Permalink

    So NOM has now crossed the line from opposing same sex marriage to opposing gay people entirely.

    Let's hope that isn't the secret message only for website viewers, but when Brian trots out to legislators he tells the truth: "I'm here not just to oppose any rights given to same sex couples, I'm here because I oppose the mere existence of gay people".

  8. Timothy Kincaid
    Posted July 18, 2012 at 5:35 pm | Permalink

    Oh, and OvercameSSA, you must be that one elusive person that no one in the ex-gay movement has ever met that is now 100% heterosexual in your attractions.

    Of course, you might also be a unicorn.

  9. Timothy Kincaid
    Posted July 18, 2012 at 5:38 pm | Permalink

    And, by the way OvercameSSA, like Mary Cheney and Ken Mehlman, I'm one of those life long Christian Republicans who you seem to think are "leftist".

    I'm sorry that the world just doesn't fit into your little cubbyholes.

  10. leo
    Posted July 18, 2012 at 5:46 pm | Permalink

    T K, be careful in your insinuations about NOM ... we fight back here, if NOM goes, it will be an all out street fight ( the boiling over point)... Be nice or move along, period. Tell your friends! tolarance is not a one way concept, goes both ways.
    You're watch us, we our double watch!

  11. leo
    Posted July 18, 2012 at 5:48 pm | Permalink

    ...watching YOU!

  12. Daughter of Eve
    Posted July 18, 2012 at 8:51 pm | Permalink

    I once returned some Bratz dolls that came in my daughters' happy meals. I explained I didn't want my girls to play with dolls that resemble prostitutes. They were surprised, but appreciated the feed back. I also wrote a letter to the corporate headquarters. Sadly, they informed me they choose toys based on public interests. So, prostitute dolls appeal to the public, do they? Sad.

    Any product promoting homosexual behavior or which promotes marriage neutering will get a careful review in my home, and an age-appropriate discussion on the immorality behind such marketing messages.

  13. John Colgan
    Posted July 18, 2012 at 8:55 pm | Permalink

    @overcame,

    Gays and lesbians running for office are "infiltrating" anything! They are already part of the pool of folks eligible to run for office, and are asking the people for their support just like any other candidate. Your claim this represents some sort of infiltration is offensive.

  14. AM
    Posted July 18, 2012 at 9:20 pm | Permalink

    Here's recent article from Public Discourse regarding the free market and morality.
    Bottom line? Culture matters.

    "The legal institutions of a democratic and capitalist society are not designed to give people what is good and prevent them from getting what is bad; they are designed to give people what they want and not give them what they don’t want."
    The legal institutions of a democratic and capitalist society are not designed to give people what is good and prevent them from getting what is bad; they are designed to give people what they want and not give them what they don’t want."
    http://www.thepublicdiscourse.com/2012/07/5936

  15. Scott Wooledge
    Posted July 18, 2012 at 9:28 pm | Permalink

    The only bullying I see is a failed attempt to bully Starbucks and General Mills into silence for voicing an opinion NOM disagrees with.

    Why is it good to try to silence debate?

  16. Lefty
    Posted July 19, 2012 at 9:48 am | Permalink

    @Timothy Kincaid

    May I ask you a question? What is it like for you on the pro- same-sex marriage side as a Republican and a Christian?

  17. David Argue
    Posted July 19, 2012 at 2:40 pm | Permalink

    '"The legal institutions of a democratic and capitalist society are not designed to give people what is good and prevent them from getting what is bad; they are designed to give people what they want and not give them what they don’t want."

    The people in over 30 states have voted to want traditional marriage. Please tell this to the judges representing our society.

  18. John
    Posted July 19, 2012 at 6:09 pm | Permalink

    David, if the majority of people do not want something, then no one should be allowed to have it? If 57% of consumers don't want to buy bikinis, for example, stores should not allow anyone to buy them? That's essentially what you are saying.

  19. leo
    Posted July 19, 2012 at 9:04 pm | Permalink

    John, if Mitt Romeny wins the President election by 57%, should he become President for 57% of the US population? In your post to David at 18, is this what you are saying?