Welcome to the DumpStarbucks.com News!
In 32 states, voters have said—in no uncertain terms—that marriage is the union of one man and one woman. Not exactly news, but Starbucks is still catching up with this fact.
This past week Forbes Magazine picked up a survey done by BrandIndex on why conservatives have soured on Starbucks since the coffee giant announced its support for same-sex marriage this past January. The article specifically cites the DumpStarbucks.com campaign as a significant part of the equation: "The conservative group National Organization for Marriage launched a 'Dump Starbucks' campaign in response to the coffeehouse's decision. Perception after the statement consistently increased for Democrat consumers and decreased among Republicans."
BrandIndex issues a Buzzscore for each brand they measure. In January, Starbucks enjoyed a Buzzscore of 15.7 from liberals and 14.6 from conservatives. Since Starbucks' announcement of its corporate support for same-sex marriage, and the subsequent launch of our DumpStarbucks.com campaign, their support from liberals has increased to 19.3, while support from conservatives has dramatically decreased—to only 10.7, (and it appears to have dipped as low as about 7.5)!
Both of these figures are still positive: but take a look at the trend lines provided by BrandIndex;
The gap between liberals and conservatives on Starbucks has widened from 1.1 in January to 8.6 today, in large part due to the company's support for same-sex marriage. I don't know about you, but I would be pretty unhappy if this was how my "non-political" coffee company was being viewed by conservatives in the United States.
What you can do this week:
Forward this message to one friend via email or Facebook:
In January of 2012 Starbucks came out in support of same-sex marriage, saying that "[i]t is core to who we are and what we value as a company." I know that you share my belief that marriage is the union of one man and one woman so I thought I'd send you the address of www.DumpStarbucks.com where you can join me—and 45,000 others—in letting Starbucks know we do not believe this is the correct position for their company.
Thank you for your continued support.
13 Comments
I don't know if you've heard, but Chevrolet recently endorsed homosexuality.
http://content.usatoday.com/communities/driveon/post/2012/07/gms-chevrolet-volt-ads-aim-for-gay-lesbian-buyers/1
Can we expect a boycott of Chevrolet in the future?
Thanks NOM.
I don't think marketing to gays is the same as "endorsing" homosexuality. It's more like recognizing that gays have money to spend.
God created Adam and Eve, not Adam and Eve. With Obamas involvement in Gay Bath house in Chicago, & gay relationship with Rom Emanuel and 6 murders in Chicago related to this, it is not surprising that he supports same sex marriage since he is one of them.
So, Jonathan, will you be providing an update on NOM's super-duper successful partnership with Jitters and Bliss Coffee? Just how many customers did you send their way, and how much money did they put in your coffers?
You gays are stalkers the General mills, starbucks and other protests are working we just have to stick with it for years.
Well I suppose we will remember that the next time GM wants a bailout.
Chevy's decision to market the Volt to homosexuals will be the end of the Volt. No straight person wants to drive a gay car. Gay marketing geniuses; don't understand that gays are merely tolerated not envied.
I enjoy my coffee much more knowing that it's not Starbucks. Thanks NOM.
Chevy Volt: the taxpayer subsidized exploding car. Yay!
@Overcame
Not entirely sure what you're talking about. When you say "gay car", the first thing I (and Jeff Dunham, and Vince Vaughn, etc...) think of is the Toyota Prius.
http://www.autoguide.com/auto-news/2012/05/toyota-prius-ranked-worlds-third-best-selling-car-so-far-this-year.html
Oops.
You are all a bunch of hypocrites. A bunch of losers in the closet gays and lesbians.
Come out and you'll feel better. Do you think that God loves you more, hardly. Give your heads a shake. Gay people are more friendly and have more compassion than most heterosexuals. Oh yah, I forgot. You are all gay. blah blah...Those who haven't sin cast the first stone because you willl all repent. Also, as a straight person in this universe. I'm really tired of Adam and Eve And Adam and Steve. Try a new line, if your brain can do such a simple task. You're all a bunch of nobody's trying to portray hate!! Get a life because you are not perfect!!
you still haven't crossed 50,000 signatures....LOL this is the biggest joke of a corporate boycott of all time and will be written into the business books as a complete marketing flop
Chad: just like 'glads' like to see how same-sex civil marriage is more and more supported by polls, we (the 'sads') like to see graphs that coincide with our boycott. All it says is - we are human too. The boycott is not a straight-line increase in power. It is a geometric expansion, if modeled correctly mathematically. Thus, we expect a logarithmic increase in support for the boycott, and the inverse for the acid stomachs the Starbuck's coffee causes. It gives you a kick in the stomach. The people who pay the consequences are the employees.