NOM BLOG

NOM's Jonathan Baker on General Mills Endorsing SSM: "Dumb PR Stunt"

 

The Christian Post:

The CEO of a major cereal company has expressed his opposition to the Minnesota marriage amendment at a business function centered on LGBT professionals. One traditional marriage supporter called the move a PR stunt.

General Mills CEO Ken Powell declared his opposition last week to the amendment that if approved by voters would be added to the constitution of the state where his company is headquartered. In response, Jonathan Baker, director of the Corporate Fairness Project at the National Organization for Marriage, told The Christian Post that General Mills' position was "one of the dumbest PR stunts I have ever seen."

"The proper business decision is to stay neutral so as to respect the diverse views of your employees, customers, communities in which you operate, and, for publicly traded companies, your shareholders," said Baker.

Learn more about our newly-announced Dump General Mills campaign right here.

8 Comments

  1. Zack
    Posted June 26, 2012 at 3:04 pm | Permalink

    "'The proper business decision is to stay neutral so as to respect the diverse views of your employees, customers, communities in which you operate, and, for publicly traded companies, your shareholders,' said Baker."

    Couldn't have said it better myself.

  2. tim
    Posted June 26, 2012 at 6:08 pm | Permalink

    General Mills announcement is good business in Minnesota - which has a strong history of live and let live. This amendment is bad for Minnesota and bad for business. General Mills and Carlson Cos both know that and others do too. This is just a starting point of companies coming forward to announce opposition to this silly amendment vote.

  3. John Colgan
    Posted June 27, 2012 at 12:44 am | Permalink

    "one of the dumbest PR stunts I have ever seen."

    A spot on description on NOM's General MIlls "protest".

  4. RC
    Posted June 27, 2012 at 3:28 am | Permalink

    These things make for NOM's finest moments. Maggie, Brian, Ruth, Thomas, etc. like clowns in a circus.

  5. Publius
    Posted June 27, 2012 at 11:44 am | Permalink

    De-gendering marriage is not "live and let live." It is redefining a foundation of English Common Law and American law as well.

    Civil unions could qualify as live and let live, but the gay community in Vermont, Illinois, and elsewhere is not satisfied with civil unions.

    California gave gay couples every right of marriage but the name, and the gay community, far from being satisfied with the result as a live and let live policy, was outraged.

  6. Barb Chamberlan
    Posted June 27, 2012 at 12:12 pm | Permalink

    "For decades General Mills has worked to create an inclusive culture for our employees. We believe it is important for Minnesota to be viewed as inclusive and welcoming as well,"

    GM is out of touch. Inclusiveness does not equal marriage redefinition. Marriage has a specific meaning and a specific public purpose of uniting children with their mother and father. GM is saying, in essence, that this public purpose doesn't matter.

    Cute slogans and meaningless talking points don't cut it. Get serious for a minute and realize that redefining marriage has many negative consequences for society.

  7. Daughter of Eve
    Posted June 27, 2012 at 2:38 pm | Permalink

    SSM redefines common sense, as well.

  8. papaelis
    Posted June 28, 2012 at 4:26 pm | Permalink

    The proper business decision is to support civil rights as more and more businesses are doing.