NOM BLOG

DumpStarbucks.com News: Starbucks Tries to Buy Back Customers and Sticks It to Consumers

 

Dump Starbucks Newsletter

Welcome to the DumpStarbucks.com News!

This past week was a little disappointing. The 1st Circuit Court of Appeals, where Starbucks jointly filed their amicus brief in opposition to the federal Defense of Marriage Act (DOMA), found portions of DOMA to be unconstitutional. Starbucks' opposition to marriage continues to help sway the leaders of our nation and they need to be stopped!

If you'd like to read more about this legal situation, William Duncan provides a great review of the important details at the National Review Online.

Starbucks says they are not worried about losing customers as the result of their support for same-sex marriage. Yet, this past week, two people who are participating in the DumpStarbucks.com protest emailed to me pictures of gift cards they were sent in an effort to lure them back to Starbucks.

These two individuals previously participated in the Starbucks rewards program and have not gone to Starbucks since they learned of the protest. If every member of the protest is sent the same $5 gift card that these two individuals were each sent, Starbucks, who apparently has no concerns over the financial impact of this boycott, would be mailing out over $200,000 in free gift cards!

Not to fear—Starbucks has plenty of money, as they continue to raise prices on their coffee while other brands are able to cut prices for consumers. Rich Smith of The Motley Fool details on DailyFinance.com how Starbucks continues to stick it to customers while other brands are passing cost savings of 5-10% on to consumers.

What you can do this week:

  1. Pass this email on to a friend. We blew through 40,000 signers last week, and as I write this we are passing the 43,000 participant mark in the campaign! Forward this email to two friends and help us reach 50,000 as we ready our next advertising effort to alert more people to Starbucks support for same-sex marriage.
  2. Does your church or other place of worship serve Starbucks coffee? Let us know by replying to this email.

DumpStarbucks.com already allows you to search for alternative coffee shops for your daily coffee fix. We hope to soon be able to offer you some suggestions on where you can purchase quality coffee beans and grounds from companies that have not taken a position opposing marriage as the union of one man and one woman and alienated their customers and employees.

Two former Starbucks employees (with 20 years of experience between the two of them) have given great reviews to one such supplier we hope to roll out in the next couple of weeks.

Have a great week, and do something fun with the extra cash you have saved by not purchasing coffee at Starbucks!

The National Organization for Marriage Education Fund is a 501(c)(3) organization, gifts to which are deductible as charitable contributions for Federal income tax purposes.