NOM BLOG

NOM's New DumpStarbucks.com Campaign Goes International

 

FOR IMMEDIATE RELEASE: April 10, 2012
Contact: Anath Hartmann or Elizabeth Ray (703-683-5004)


"Today we go international, expanding DumpStarbucks.com campaigns into Mandarin, Arabic, Turkish, Spanish and Bahala." —Brian Brown, NOM president—

National Organization for Marriage

Washington, D.C. — The National Organization for Marriage today announced that its new DumpStarbucks.com campaign is going international.

"In our first week, we gained 25,000 pledge signers in the U.S. alone; today we go international, expanding DumpStarbucks.com campaigns into Mandarin, Arabic, Turkish, Spanish, and Bahala (one of the chief languages of Indonesia)," announced NOM President Brian Brown. "DumpStarbucks.com online ads will also start running in Egypt, Beijing, Hong Kong, the Yunnan region of China, United Arab Emirates, Bahrain, Oman and Kuwait."

"What happens in Seattle won't to stay in Seattle," Brown continued. "By making gay marriage core to his brand, Starbucks CEO Howard Schulz is telling millions of customers and partners who support traditional marriage in the Middle East, China, South America and North America that they aren't truly part of the Starbucks community."

"The National Organization for Marriage is in this for the long haul," said Jonathan Baker, head of NOM's Corporate Fairness Project. "Here's our goal: If Howard Schultz and his insular Seattle liberals hear from enough of us, management will move to a more genuinely inclusive attitude toward its customers' and partners' diverse views on marriage. People should be able to drink or serve a great cup of coffee without betraying their own core values on marriage."

Starbucks as a company recently endorsed gay marriage in the state of Washington, and signed onto an amicus brief asking U.S. courts to overturn the federal definition of marriage as one man and one woman. NOM's DumpStarbucks.com protest campaign was launched after Starbucks President and CEO Howard Schultz confirmed that gay marriage is "core" to the Starbucks brand.

The National Organization for Marriage will continue developing the DumpStarbucks.com campaign.

To view several international DumpStarbucks sites, please see:

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To schedule an interview with Brian Brown, President of the National Organization for Marriage, please contact Elizabeth Ray (x130), [email protected], or Anath Hartmann, [email protected], at 703-683-5004.

Paid for by The National Organization for Marriage, Brian Brown, president. 2029 K Street NW, Suite 300 Washington, DC 20006, not authorized by any candidate or candidate's committee. New ยง 68A.405(1)(f) & (h).