25,205! Victory at!


Thanks so much to each one of you who helped us meet our goal of 25,000 petition signers by the end of this week at! The fight for corporate fairness--and marriage--has just begun!


  1. Leo
    Posted April 1, 2012 at 4:42 pm | Permalink

    Thanks Maggie, keep up the pressure...

  2. Skooter McGoo
    Posted April 1, 2012 at 6:58 pm | Permalink

    25,000 boycotting , 463,000 in support of Starbucks. Marriage licenses are issued by the state, not the church. No religion is necessary for a marriage to be legal, valid or recognized.

  3. AM
    Posted April 1, 2012 at 7:49 pm | Permalink

    Marriage is about uniting male and female for the purpose of founding a family. This is the rational understanding of marriage, religious or not.

  4. Boo
    Posted April 1, 2012 at 8:41 pm | Permalink

    People who think being shown to be outnumbered more than 18 to 1 is a "victory" should maybe not presume to tell other people what the "rational understanding" of anything is.

  5. Kev
    Posted April 1, 2012 at 9:44 pm | Permalink

    @AM That's why heterosexual couples who are too old to have children, or where one or both are sterile are forbidden to marry. /sarcasm

  6. Mike
    Posted April 1, 2012 at 10:00 pm | Permalink

    I'm assuming that this is an April Fools joke, right? 25k and you are claiming victory... when the group opposing you has nearly 500,000? Ha!

  7. akork
    Posted April 2, 2012 at 12:10 am | Permalink

    I've noticed many pro-NOM people on this board laughing off pro-SSM people on the basis of how young they are. I've also seen pro-NOM people laughing off the 463,000 signature s saying "well the gays have a more organized presence on the internet." Really what it is is there is a much larger youth presence on the internet.

    I'm laughing about these as well, but I happen to be pro-SSM. Why am I laughing? Wait 20 years, you will find out.

  8. John
    Posted April 2, 2012 at 12:16 am | Permalink

    Big picture..500,000 people that already go to starbucks, and have for a while. No new customers. 25,000 that used to go to starbucks, and are no longer. In other words..Starbucks is still down 25,000 customers...and rising.

  9. Derek
    Posted April 2, 2012 at 12:32 am | Permalink

    NOM - please be reasonable and accept that your boycott backfired spectacularly. Everyone (including your side) have acknowledged that it failed.

    Attempting to claim "Victory" when in fact you suffered a major embarrassment doesn't actually do anything to help you. If anything, outright deceit by falsely claiming a victory damages your agenda.

    The facts are undeniable:

    1. Starbucks stock price has RISEN since your boycott launch.

    2. The amount of people signing a Support pledge is HALF A MILLION. You have 25 000, a tiny fraction of those who are supporting Starbucks.

    3. A Starbucks spokesperson has announced there has been zero impact on their sales.

    Your boycott has failed. Indeed, you have actually galvanised support for Starbucks and you accidentally sent a message to the Fortune 500: supporting gay marriage is beneficial.

  10. wemustdissent
    Posted April 2, 2012 at 1:28 am | Permalink

    Hi, I'm a real person who signed that petition. As a result I have increased my daily starbucks consumption from one iced americano in the morning to one in the morning plus a sausage breakfast sandwich and a second americano in the afternoon. Thats going from $2.50 to ~$10 per day.

    Oh and I bought $25,000 in stock because of this. I was going to put it in Apple but I couldn't resist after this boycott got my attention.

    I'm sure you are totally right about the other 499,999 other people though.


  11. Jwilder
    Posted April 2, 2012 at 1:34 am | Permalink


    Add 1 to the list of new customers.

  12. Um no
    Posted April 2, 2012 at 10:00 am | Permalink

    God you people are losers. When gay people boycott something, you wail that you're being bullied and oppressed.

    But when YOU do it - oh it's just *fine*

  13. Mike
    Posted April 2, 2012 at 11:27 am | Permalink

    Why doesn't Maggie use a current photo? She hasn't been that weight in over 15 years.

  14. Randy E King
    Posted April 2, 2012 at 11:56 am | Permalink

    Um no,

    Attacking individuals for their beliefs is the very definition of oppression. Confronting a corporation that has declared its stockholders support of that which over half the stockholders oppose is civil disobedience to tyranny.

  15. Randy St Randy
    Posted April 2, 2012 at 1:00 pm | Permalink

    What man would marry Maggie Smith? What a beast.

  16. Greg
    Posted April 2, 2012 at 1:14 pm | Permalink

    John- What in the world would make you think that the percentage of signers who are current Starbucks customers is any higher on the "dump" petition than it is on the "thank you" one? That's an absurd attempt at denying that this is just another embarrassing NOM fail.

  17. ElectricallyAnonymous
    Posted April 2, 2012 at 1:40 pm | Permalink

    A victory would be actually accomplishing something. Getting 25K bigots to sign a petition that has no negative affect on a business or an economy is not a "victory". Especially considering the opposing side of thought accumulated 500,000+ signatures. Starbucks may lose a slight amount of business from the conservative right, but it will more than make up for that in new customers that support them and their ideologies.

  18. John Colgan
    Posted April 2, 2012 at 2:49 pm | Permalink


    That sort of of thinking might make you feel better but there is no indication that any of NOM's 25k signer's were Starbucks customers. Also many of those, who signed the thank you, weren't SBUX customers, but are now patronizing them. I myself had avoided SBUX in favor of local independent coffee shops for years, but am now buying my coffee from them to show support for their support of equal rights!

  19. Vincente Fiori
    Posted April 2, 2012 at 4:28 pm | Permalink

    Local Starbucks employees here in Chicago are reporting that business is up. How sad! Perhapa we marriage supporters need to show up with signs to keep the influx of new SSM-supporting customers away ?

  20. akork
    Posted April 2, 2012 at 5:04 pm | Permalink

    Lets do a little math.

    Lets say that 100% of the NOM boycott signatures are from people who patronize Starbucks and plan to go through with the boycott. This seems pretty unlikely given that NOM's biggest supporters in terms of finance and voting block are Mormons and Mormons aren't exactly known for their high rate of coffee consumption but hey, lets say its 100%.

    Now lets say you are right the vast majority of the now 640,000 counter-petition signers are already Starbucks customers and for some reason are incapable of buying more product as a result of this. Even though they are apparently incredibly organized online (as Maggie herself has said) they are somehow not into the idea of actually buying coffee. This of course isn't true of me personally, I signed the thank you and doubled my purchases as a result but hey maybe thats just me. Lets say 90% fall into that category.

    That would mean only 10% of people are non-starbucks custormers who plan to buy starbucks. Lets see, 5% of 650,000 is 65,000. Hmm, no..thats still more than 25,000. OKay lets pretend that 1/2 those signatures are fake while 100% of the boycott signatures are real. Okay so 1/2 those people are fake so its only 32,500 people them. Hmm, no...still more than 25,000. Okay lets pretend that the 25,000 boycotters are rabid starbucks consumers drinking lets say twice on average what anyone else drinks. Okay NOW its the equivalent of 50,000 boycotts to 32,500 purchasers which is a net loss of 17,500 customers.

    So yeah if 95% of the Thank You signatures are fake, 90% of the ones that are real are Starbucks customers incapable of buying additional coffee, the boycotters drink twice the amount of coffee and all of them are starbucks customers and all real THEN the boycott loses Starbucks 17,500 people.

    Great. How many customers does starbucks have? Lets see, apparently 5 million customers every day. So if those boycotters also went every day that would be a loss of .003% of their revenue. Take that Starbucks!

  21. akork
    Posted April 2, 2012 at 5:09 pm | Permalink

    Couple of typo's in the previous comment. I meant in the beginning of the third paragraphto say 10% of 650,000 is 65,000. In the beginning of the 4th paragraph I meant to say if 50% of the Thank You signatures were fake, not 95%.

    The math is right, just had those two typos.

  22. Ann Tucker-Gwinn
    Posted April 2, 2012 at 7:33 pm | Permalink

    @Skooter-as a member of the reality-based world, I'd love to see some evidence backing up your opinion. I think 25,000 vs some half-million plus is a major beating no matter how you try to argue otherwise. Of course, the simple fact is that in the long run, the forces of justice and equality will defeat hate and bigotry. How galling that must be.

  23. Ann Tucker-Gwinn
    Posted April 2, 2012 at 7:34 pm | Permalink

    Sorry Skooter-make that @John!

  24. Louis E.
    Posted April 2, 2012 at 8:11 pm | Permalink

    I didn't sign because I don't drink coffee,but I'll certainly steer clear of them for any purpose (hot chocolate or whatever) because they support SSM.

  25. Andy
    Posted April 2, 2012 at 9:08 pm | Permalink

    From Microsoft :

    .... so where is their boycott?

  26. Posted April 2, 2012 at 9:27 pm | Permalink

    If the crux of the argument is that marriage is for procreation, then my are childfree and infertile couples allowed to marry? Gay marriage in no way impacts traditional marriage. It just doesn't.

  27. Rick
    Posted April 2, 2012 at 9:54 pm | Permalink

    Just reminding you the stock price continues to go up and your little boycott is a huge failure. Now go ahead and delete my comment as you do each day when the stock continues to go up. I hope it makes you feel better but it doesn't make you successful.

  28. Pike Bambert
    Posted April 2, 2012 at 10:46 pm | Permalink

    Wow NOM is pathetic. You declare victory and a total of 6 people post here, half of whom are mocking you. Does your site even get any real traffic other than people making fun of you and friends/relatives of Maggie Gallagher? Excuse me while I go get gay married in NY; yet another state you lost in. Please keep lighting money on fire in this losing battle while we laugh somewhere over the rainbow.

  29. Benny Goodman
    Posted April 3, 2012 at 2:33 am | Permalink

    Maggie, just choke on a ham sandwich and die, already.

  30. Jessica Naomi
    Posted April 4, 2012 at 8:10 am | Permalink

    Starbucks CEO voted FOR MARRIAGE EQUALITY so you will incite violence against Starbucks employees and customers because of that CEO's vote. What is wrong with you? How many Starbucks employees & customers could be injured because of your homo-hot-&-bothered obsessions?

  31. Jorge Esteban
    Posted April 4, 2012 at 11:40 am | Permalink

    Now that you have your 25,000 signatures, can you actually do something to help the economy and help Starbucks create jobs?

  32. Pike Bambert
    Posted April 4, 2012 at 3:03 pm | Permalink

    9 comments and counting! NOM is so popular! Good luck with the crusade against love...

  33. Pike Bambert
    Posted April 4, 2012 at 3:05 pm | Permalink

    I know you are reading this moderator. I know you are reading it because it's not like you have tons of other comments from supporters to read.

  34. Brad
    Posted April 4, 2012 at 3:16 pm | Permalink

    Apple and Microsoft are throwing down the gauntlet to NOM. They are just as publicly supportive of marriage equality as Starbucks but have not gotten the boycott from NOM. Both supported marriage equality in Washington just like Starbucks. They are publicly asking for a boycott. C'mon NOM. Boycott!! Stop using anything Apple or Microsoft. Where are your principles? Do you just boycott when it's convenient??

  35. Posted April 5, 2012 at 11:52 am | Permalink

    Hey, it looks like Starbucks' stock is up about 6% since your boycott effort started. Good job spreading the word about their progressive, respectful policies!

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