NOM BLOG

Gay Activists Threaten to Boycott Shoemaker New Balance over Romney Signing NOM Marriage Pledge

 

ABC News reports on gay activists' ricochet strategy of boycotting any business that supports someone who promises to protect marriage:

It’s not easy being a Super PAC donor.

Especially if you’re giving to the pro-Mitt Romney Super PAC – “Restore Our Future” – which in just one week has seen two donors receive flack for their contributions.

... this week, the president of the popular shoe company New Balance issued a statement distancing the brand from a $500,000 donation made to the PAC by the company’s chairman, Jim Davis, after threats of boycotts emerged.

The statement from Rob DeMartini came after customers unhappy with Romney’s recent support of a marriage pledge opposing gay marriage threatened to boycott New Balance.

Scott Rose, a gay marriage activist, penned an open-letter to New Balance, which concludes:

I have no idea whether you are going to choose to do the right thing, Jim and [his wife] Anne, but I can promise you that if you don’t, I together with LGBT rights activists around the world will do everything we can to see New Balance boycotted.

27 Comments

  1. SC Guy
    Posted August 12, 2011 at 12:20 pm | Permalink

    Oh duh. Makes me happy that New Balance are my favorite shoes!

  2. afdasf
    Posted August 12, 2011 at 12:45 pm | Permalink

    Me too! NB has an indisputable level of craftsmanship, and is the only shoe manufacturer that I know of that DOESN'T outsource all their production. So what, supporting a candidate who opposes gay marriage is bad, but taking jobs away from North America, manufacturing a second-rate product in a sweatshop and burning hundreds of gallons of fuel to ship them back home is okay?

  3. Lefty
    Posted August 12, 2011 at 12:52 pm | Permalink

    Romney should immediately make an ad addressing the American people directly on his beliefs about marriage. He should explain that threatening the jobs of American workers over this disagreement (NB still manufactures in the US) is just plain wrong. BTW, I believe New Balance has a factory in Maine, where gay marriage activists hope to win a referendum in 2012.

    Whatever he does, he mustn't run away from the issue. That's what they expect people to do, and that's how they win. Counterattack hard.

  4. John Noe
    Posted August 12, 2011 at 1:09 pm | Permalink

    When are these companies going to figure out that the homosexual activist make up a small percentage of the country. So what if 2-3% of the population boycotts your product. Over 50% of your customers are bona fide marriage supporters.

  5. Lefty
    Posted August 12, 2011 at 1:20 pm | Permalink

    @afdasf

    It's EXTREMELY offensive that they're actually threatening the jobs of ordinary, working class Americans, just because they disagree with some politician on the definition of marriage.

    SHAME on them!

  6. Chuck Anziulewicz
    Posted August 12, 2011 at 1:31 pm | Permalink

    Boycotts are par for the course, no matter which side you are on. Anti-gay organizations like Focus on the Family have organized boycotts against Ford, McDonald's, Home Depot, and even Campbell's Soup. So what else is new?

  7. DaJuan Hayes
    Posted August 12, 2011 at 1:32 pm | Permalink

    Boycotts are par for the course, no matter which side you are on. Anti-gay organizations like Focus on the Family have organized boycotts against Ford, McDonald's, Home Depot, and even Campbell's Soup. So what else is new?

  8. Robert Sheets
    Posted August 12, 2011 at 1:33 pm | Permalink

    Boycotts are par for the course, no matter which side you are on. Anti-gay organizations like Focus on the Family have organized boycotts against Ford, McDonald's, Home Depot, and even Campbell's Soup. So what else is new?

  9. Louis E.
    Posted August 12, 2011 at 1:56 pm | Permalink

    Is that one person with three names or three people filling out a form letter?

    When anti-SSM stalwarts are threatened with boycotts they need to be supported,and when other businesses confess pro-SSM sympathy they need to be boycotted.So NOM is getting out the word.

  10. Barb
    Posted August 12, 2011 at 2:03 pm | Permalink

    As I suspected, the opposition logs in with a different name each time they post. Makes it look like their numbers are larger.

    If the gay activists want to deprive themselves of fine NB shoes that's fine with me. I really doubt it'll hurt their sales too much.

    Most people don't stay with the boycott very long anyway. Gotsta have new shoes doncha know.

  11. Brian32
    Posted August 12, 2011 at 2:11 pm | Permalink

    The LGBT community does only make up 10 % of the population but we have friends, family members, and others that make up a great majority of people. Since the gay people in their lives are allowed to live honestly and open they see that we are just like everybody else and deserve our rights.

  12. Posted August 12, 2011 at 2:21 pm | Permalink

    Boycotts increase sales when it's a social issue involved. I have two pairs of New Balance and now may will recommend to all my veteran friends. Backfire time!

  13. Jim D
    Posted August 12, 2011 at 2:26 pm | Permalink

    Is NOM asking it's supporters to not support certain politicians in NY based on their beliefs on gay marriage? This post is pretty hypocritical. Just sayin

  14. Posted August 12, 2011 at 2:26 pm | Permalink

    The LGBT community is going after Romney due to he is a Mormon.

  15. Randy
    Posted August 12, 2011 at 2:27 pm | Permalink

    Where is tolerance of others? Its amazing that the SSM supporters preach tolerance, But then they dont give any back in return. They need to practice what they preach before they preach it to others.

  16. Thomas Peters
    Posted August 12, 2011 at 2:31 pm | Permalink

    Brian32 - where do you get the 10% stat?

  17. Marina
    Posted August 12, 2011 at 2:33 pm | Permalink

    I will go out right away and buy New Balance! Good for them for standing for the truth! Tell the LGBT bullies to go take a powder...

  18. Steven
    Posted August 12, 2011 at 2:42 pm | Permalink

    So what! Stand up for what is right. And Gay Marriage is NOT Right!!

  19. Lefty
    Posted August 12, 2011 at 2:58 pm | Permalink

    @Chuck Anziulewicz/DaJuan Hayes/Robert Sheets

    You're doing it wrong. Sockpuppets are not supposed to be that obvious. If you're gonna troll, do it right.

  20. Mary Ann
    Posted August 12, 2011 at 6:43 pm | Permalink

    I have four boys. Looks like it's time to go shoe shopping again!!

  21. John N.
    Posted August 12, 2011 at 6:46 pm | Permalink

    Very observant Barb as I have noticed that too. There have been a number of times when the homosexuals put up the same post two or three times with different names. I neve see any one of us do that. They are trying to make their numbers larger than they actually are.
    Look at post #11. Classic homosexual lie. There is no way possible if at random you went to a sports game and one oout of ten people there were homosexual. They do not even make up 5% of the population let alone 10%. Consider Massachusetts which has SSM. Are 10% of the marriages SSM? No not even 1% of the marriages is SSM?

  22. afdasf
    Posted August 12, 2011 at 11:03 pm | Permalink

    Why do I get the feeling this whole thing is only going to make their sales go up?

  23. Louis E.
    Posted August 13, 2011 at 1:30 am | Permalink

    Brian32,"just like everybody else",you have an obligation to refrain from same-sex sexual activity and to admit that it is no one' s right to escape censure for engaging in it.

  24. Posted August 13, 2011 at 1:21 pm | Permalink

    PROUD to be wearing New Balance! :)

    On a side note, I wrote to the Boston Red Sox yesterday a polite letter asking them to please reconsider their support of the "Its Get Better" project which targets children and is spearheaded by the hate-filled and vulgar Dan Savage. I hope everyone here will do the same as they need to hear from us!

    Details here:
    http://www.massresistance.com/docs/gen/11c/it_gets_better/red_sox/index.html

  25. Mikhail
    Posted August 14, 2011 at 4:24 am | Permalink

    Actually the CEO of New Balance wrote a letter which is available on Wikipedia

    Dear New Balance associates, customers and consumers:

    Earlier this year, a private donation was made by our Chairman to a political action committee that is affiliated with Mitt Romney. First, let me be clear that this was a private donation and not a contribution from New Balance. We encourage civic engagement at all levels and will always respect the right of any of our associates to engage in the political process as they see fit. We typically do not comment on private political donations; however, this situation is different.

    Mr. Romney recently signed a pledge that challenges same sex marriage and that has offended many including those in the gay, lesbian, bisexual and transgender community. Mr. Romney’s position on this issue is not reflective of Jim Davis’, my or New Balance’s position and support of the gay, lesbian, bisexual, transgendered community. As a company, New Balance embraces the differences in all people and we work tirelessly to create and sustain an environment where everyone – our associates, consumers, customers and guests – are treated with dignity and respect.

    Sincerely,

    Rob DeMartini President/CEO

    Sorry folks! This company isn't a pro-family shoemaker.

  26. P. Edward Murray
    Posted August 14, 2011 at 11:53 pm | Permalink

    I have to guess that gay activists or same sex marriage activists are not at all caring about going after someone's job...

    They have their own jobs so I guess it doesn't matter?

  27. leehawks
    Posted August 15, 2011 at 11:37 am | Permalink

    Give us the list of products the SSM people are boycotting and we'll buy double. With their small numbers and our over 50% disapproval of SSM in most states, we'll create a huge increase in sales so they will know we appreciate their support.